The production characteristics and functions of road sign billboards

Roadsign advertising has a history of nearly a hundred years, and its performance and production have undergone many changes. From early lead road sign advertisements to colorful spray road sign advertisements, the media characteristics of road sign advertisements have always been consistent from their development to today.

Its characteristic is that it is located in the city center, and the better the location, the more pedestrians there are, so the advertising effect is stronger. Therefore, the specific environment of road signs is the road, and their objects are dynamic pedestrians. Therefore, most of the road sign images appear in the form of images and text, with eye-catching images and exquisite text, making it easy for people to understand at a glance, and having a visual effect of quickly capturing impressions. The strong three-dimensional sense reproduces the charm of the product, which is effective in establishing the city image of the product (brand), and is easy to post and exchange. The materials used also have rainproof and sunscreen functions.

Anyone who can simultaneously promote to many consumers through advertising in outdoor or public places can be referred to as an outdoor advertising medium to achieve the purpose of selling goods. Road sign advertising pillars, advertising tower lights, lightbox advertisements, etc. Exquisite outdoor advertising design and production have become symbols of the region.

Outdoor media can effectively establish and strengthen brand advertising, maintain a good brand image and market share, and enable target audiences to feel the strength and popularity of the brand. This delivery method, especially for well-known domestic brands, will achieve good results.