Outdoor billboard production plan and precautions

1. Content: Advertisements should determine their theme based on their own company's marketing plan, whether to create a brand or a single product. If there is a decision, the theme can be expanded and content can be developed around the theme;

2. Images: After the content theme is determined, it is necessary to design around the images and make more use of the MI/VI of Enterprise CI to design the images, in order to give the audience an external feeling

The design of outdoor billboards should pay attention to:

1. The content needs to comply with the requirements of the Advertising Law and some local administrative regulations for approval;

2. The image should consider the recognition and visibility of the content (images, text, important contact information), and try to avoid recognition problems caused by factors such as font size, content congestion, color proximity, and color dependence. If there is night lighting, the lighting effect should also be considered. Remember that there is still a significant difference between the design effect seen on the computer and the actual production, so it is recommended to make a sample for inspection before actual spraying.

3. Production, based on the size of the billboard, media location (indoor or outdoor), whether it is lit (internal lighting, external lighting), and image accuracy requirements, attention should be paid to selecting reasonable materials and processes. At the same time, specific processes and steps should also be considered according to the specific situation during the installation process.

In addition, an outdoor billboard project, regardless of size, is a construction project that should meet factors such as safety, aesthetics, practicality, rationality, and environmental protection. It should not be hastily handled or shoddy due to its small size.